Is Paid Search Worth Your Investment?
A lot of buzz has been heard lately about whether paid search advertising makes financial sense to today鈥檚 markets. With a simple internet search on the topic, you can find just as many articles saying 鈥淧aid search is dead鈥� as you can those that say 鈥淧aid search is stronger than ever.鈥� Like any other marketing […]
Key Components of a Winning Strategic Plan
If your professional experience is anything like mine, you probably find yourself spending more time on daily issues than you would like. And this pattern probably prevents you from doing the long-term planning that would make your job easier in the future. Organizations often experience this potentially crippling dynamic as well. With so many people […]
杏吧原创 Featured on Fox Business Network庐
杏吧原创 is proud that our state-of-the-art capabilities were featured on a national cable TV network. The segment called Manufacturing Marvels庐 aired on Tuesday, Oct. 22, on The Fox Business Network庐 during the Willis Report. The story focuses on our complete set of printing capabilities as well as the new solutions recently rolled out at the […]
Growing Ad Rates without Shrinking Revenue
Back in the day, it was a given 鈥� with every new calendar year came another ad rate increase. You could usually budget for 2% over the previous year, perhaps more if you were aggressive. You鈥檇 cover costs and then some. Now? Not so much. Reducing costs and fighting for share of the advertising budget […]
What Your Business Should Know about Wikipedia
Most businesses are actively working to improve their visibility online through Search Engine Optimization (SEO). And, for anyone taking notice, online searches often list a Wikipedia reference as one of the top results. So, if a company is working to increase online visibility, shouldn鈥檛 they make sure their organization is referenced in Wikipedia as part […]
Best Practices for Tracking Customer Satisfaction
Most organizations want to know how satisfied their customers are because they recognize that dissatisfied customers usually take their business elsewhere. Unfortunately, many organizations don鈥檛 have a formal program in place to gather and track customer satisfaction, and have to rely on anecdotal information. In my experience, informal feedback is a fickle animal that comes […]
M-Commerce Is Steadily Growing
If you are the type of publisher that chooses to exercise caution before adopting new technologies, you are not alone. Jumping on every new trend is not always the best approach in business. However, there are also moments when you must embrace change or risk being left behind. The rise in mobile commerce, or m-commerce, […]
