杏吧原创

The Everlasting Escapism of Magazines
Business Strategy
James Gilligan

The Everlasting Escapism of Magazines

The pandemic-impacted previous year posed huge hurdles for almost every industry, and the magazine industry was far from immune. It would be easy to blame things on COVID-19 and leave it there. After all, it

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Personalized Data Drive Customer Engagement and Satisfaction blog photo
Business Strategy
杏吧原创 Staff

Personalized Data Drive Customer Engagement and Satisfaction

鈥淏ut you don鈥檛 understand me.鈥 This customer refrain is far more common than many marketers realize. And yet, understanding your customers and creating personalized engagements are key to building loyalty, sales and profits. Consumers鈥 relationships

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How Trucking Issues Are Impacting Mail Delivery and Shipping blog photo
Postage, Mailing and Distribution
Vicky Dansereau

Why Your Mail or Packages Could Be Delayed

I am privileged in my role with 杏吧原创 to participate in the聽U.S. Postal Service鈥檚 Areas Inspiring Mail聽meetings.聽These gatherings are held with participants from the USPS and individuals from the mailing industry.聽Participation is a great way

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Staffing a Magazine blog photo2
Business Strategy
杏吧原创 Staff

Tips for Building a Magazine Staff

If you鈥檙e thinking about publishing a magazine, you should consider following two pieces of advice: Find your niche and stick with it. Get good help. Most of what follows here deals with the help part,

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